Getting email subscribers can be a struggle, especially if you don’t have any background in email marketing.
In this episode, Marly chats about the two number one ways she grows her email list.
Marly is a former corporate marketer and her background includes lots of email marketing. She started with a solid foundation to grow her list from scratch and pivoted her brand and messaging to capture leads quickly.
She talks about her favorite email provider to use when capturing email addresses as well as the functionality it provides.
She also talks about the best ways to label subscriber forms so you can analyze which ones work and which ones don’t, helping you strategize future form opt-ins.
Marly explains the difference between using a form and a landing page and which one you should use at different times.
Enticing messaging and lead magnet quality are also part of this discussion.
Listen in to learn which forms are converting the best for Marly to grow her email list so you can try these methods as well!
Links discussed:
Example of Hometalk post that includes subscriber landing page link
